YouTube demos are available for how to add a Facebook pixel to a Wix website or to a WordPress website. If you choose the Partner Integration option, there are numerous resources for setting up your Pixel. Choose Events Manager from the tools and select “Continue Pixel Setup.” Use the Meta Pixel option and connect the code manually unless your website is integrated with a partner like Weebly, Shopify, WordPress, or other services.įrom there, you will be guided through a prompt that will accomplish the Pixel setup. To set up your Pixel, click on All Tools, which has a three-line icon in the top right corner of the left panel. This improves ad performance tracking and allows you to run retargeting ads (ads displayed to people who have visited your site when they are on other sites in the Meta advertising network). To optimize your Facebook advertising strategy, you will want to add the Meta tracking pixel to the code of your website. Embed the Meta Tracking Pixel on Your Website To meet that objective, you may choose to publish new content daily or launch a new poll every week.įor more guidance, check out our step-by-step article on how to create a Facebook business page. For example, your objective may be increasing the visibility of your new company. Objectives – Create your Facebook business page with an objective in mind, then create content that serves your objective.Choose professional photos that share promotions, highlight team members, and reflect your brand. Profile picture and cover photo – The images you post on your Facebook page should represent your business and the services and products you offer.Additional details like operating hours and how long you’ve been in business are also helpful information. Business information – Include details about what your business offers, where potential customers can find you online and in person, and what sets your business apart.Your profile needs to include elements such as: Make sure it’s optimized and aligned to your business’ brand as many who see your ad will check out your profile before deciding whether to visit your website or store. To advertise your business on Facebook, you’ll first want to create a Facebook business page. Whether in ads or organic posts, share your business information and photos in a way that’s both informative and interesting. This provides an organic feel for your ad, creating an opportunity to educate people about your company and demonstrate why they should choose you. To create a Facebook page, click on your profile icon in the top right corner, then click on “page” under Create.įacebook ads in the newsfeed appear as if they’re posted from your business page.
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